Old Crow Medicine Show’s ‘Hartland Hootenanny’ Brings Sense Of Community To Fans During Uncertain Times

With large gatherings off the table for the foreseeable future due to the COVID-19 pandemic, many artists have had to…

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Lauren Jo Black

| Posted on

May 29, 2020

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Old Crow Medicine Show

With large gatherings off the table for the foreseeable future due to the COVID-19 pandemic, many artists have had to get creative with ways to stay in touch with fans during quarantine. Ketch Secor of the two-time Grammy-winning band Old Crow Medicine Show is no different.

Shortly after the lockdown began in Nashville, Secor launched the Hartland Hootenanny, a live, weekly variety show featuring a combination of music, storytelling, news, a socially distanced square dance, humor and a special guest star each week via Skype. Previous episodes have featured guests such as Molly Tuttle, Charlie Worsham and Joshua Hedley. Each episode concludes with Secor performing what he calls the “Tall Tale,” a recitation encompassing a weekly theme.

Although the current circumstances are not ideal, Secor says he’s enjoying his newfound creative outlet.

“Covid-19 has caused such uncertainty for our band, for our business, for all musicians everywhere. But what hasn’t suffered at all is Old Crow’s drive as performers to engage our audience, and to exercise some of that deep-down creative muscle of a 20+ year band. The Hootenanny was born out of our innate sense of creating community, especially in times when community is at its hardest to come by,” Secor tells Country Now. The concept is simple, a self-isolation quarantine show, but the results are almost as entertaining as if we were coming to you live and in person. Using song, storytelling, vaudeville-esque humor, and silliness and spontaneity from deep in our band’s buskers spirit, we’ve tried to build a livestream show that reminds everybody why we use ‘Medicine Show’ as part of our name.”

Filmed at Hartland, Old Crow Medicine Show’s newly acquired studio in East Nashville, the Hartland Hootenanny airs every Saturday at 8/7c live from the band’s YouTube and Facebook. This week’s episode is set to feature Americana duo The War and Treaty.

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Lauren Jo Black

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Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.