Old Crow Medicine Show’s ‘Hartland Hootenanny’ Brings Sense Of Community To Fans During Uncertain Times

With large gatherings off the table for the foreseeable future due to the COVID-19 pandemic, many artists have had to…


Lauren Jo Black

| Posted on

May 29, 2020


9:14 am

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Old Crow Medicine Show

With large gatherings off the table for the foreseeable future due to the COVID-19 pandemic, many artists have had to get creative with ways to stay in touch with fans during quarantine. Ketch Secor of the two-time Grammy-winning band Old Crow Medicine Show is no different.

Shortly after the lockdown began in Nashville, Secor launched the Hartland Hootenanny, a live, weekly variety show featuring a combination of music, storytelling, news, a socially distanced square dance, humor and a special guest star each week via Skype. Previous episodes have featured guests such as Molly Tuttle, Charlie Worsham and Joshua Hedley. Each episode concludes with Secor performing what he calls the “Tall Tale,” a recitation encompassing a weekly theme.

Although the current circumstances are not ideal, Secor says he’s enjoying his newfound creative outlet.

“Covid-19 has caused such uncertainty for our band, for our business, for all musicians everywhere. But what hasn’t suffered at all is Old Crow’s drive as performers to engage our audience, and to exercise some of that deep-down creative muscle of a 20+ year band. The Hootenanny was born out of our innate sense of creating community, especially in times when community is at its hardest to come by,” Secor tells Country Now. The concept is simple, a self-isolation quarantine show, but the results are almost as entertaining as if we were coming to you live and in person. Using song, storytelling, vaudeville-esque humor, and silliness and spontaneity from deep in our band’s buskers spirit, we’ve tried to build a livestream show that reminds everybody why we use ‘Medicine Show’ as part of our name.”

Filmed at Hartland, Old Crow Medicine Show’s newly acquired studio in East Nashville, the Hartland Hootenanny airs every Saturday at 8/7c live from the band’s YouTube and Facebook. This week’s episode is set to feature Americana duo The War and Treaty.

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Lauren Jo Black

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Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for Answers.com and her work being featured on Forbes.com. She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.