Parker McCollum Prepares To Light Up 2024 ACM Awards With ‘Burn It Down’ Performance: ‘I Don’t Think Anybody Will Expect It’

The Texas native also touched on his current nominations and offered a preview into his next album.


Madeleine O’Connell

| Posted on

May 15, 2024


5:21 pm

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Parker McCollum; Photo by Motion Theory Media

Parker McCollum is getting ready to dominate the 2024 ACM Awards stage with a must-see performance of his fourth No. 1 single, “Burn It Down.”

There’s no doubt that the Texas native will be heating up the stage with his scorching delivery of the heartbreak anthem, but he hinted that there could be a few surprises thrown into the mix as well.

“It’s a little different. I don’t think anybody will expect it, so it’ll be cool,” he teased. 

Up For Two ACM Awards

This fan-favorite song penned by McCollum with Lori McKenna, Liz Rose and Hillary Lindsey is also up for ACM Visual Media of the Year and Single of the Year.

While reflecting on his dual nominations, the Texas native humbly shared that the most exciting part about this feat is not the potential of bringing home a trophy, but instead it’s honor of being acknowledged among so many other musical greats. 

“I’m telling you, just attending these awards is my win. Being thought of in the respects of Reba and Lainey and Randy Travis, I mean, if they feel like I’m talented enough and deserving to be here and walk the same halls as them, that’s the win for me,” McCollum told Country Now. 

“The awards, so honored to be nominated, you want to win ’em all, that is for sure. No question and not blowing smoke, but just being thought of in the respects of so much talent in this building, that’s what I hang my hat on,” he added. 

Putting In The Time To Build Out His New Album

Ever since McCollum dropped his Never Enough album in 2023, fans have been itching for a new full-length collection from the dad-to-be. Luckily, it sounds like the wait will definitely be worth it as the superstar’s next collection is expected to be some of his best songs yet. 

“We’ve been really blessed to have quite a bit of success over the last couple of years and it’s kind of allowed me some more free time during the year,” he explained. “I’ve had a lot more time to kind of go to the ranch and really just turn everything off and focus on songwriting again. And I think it’s noticeably worth it. I mean, these songs are better, I think, than anything on my last two records. So I’m really excited about it.” 

Parker McCollum and Friends: ACM Lifting Lives LIVE

Full lineup revealed for Parker McCollum and Friends: ACM Lifting Lives LIVE
Parker McCollum and Friends: ACM Lifting Lives LIVE; Art Provided

Before hitting the stage at the ACM Awards, the “Handle On You” singer will host Parker McCollum and Friends: ACM Lifting Lives LIVE. Presented by Choctaw Casinos & Resorts the highly antipcated event will take place on Wednesday night, out on the green at Topgolf – The Colony and will benefit the philanthropic partner of the Academy of Country Music. This intimate concert experience features performances from McCollum along with Old Dominion, Jordan Davis, Ashley Cooke, and Kameron Marlowe. 

Hosted by 16-time ACM Award-winning entertainment icon, Reba McEntire, the 2024 ACM Awards will be available to stream live at 8 p.m. EDT / 7 p.m. CDT / 5 p.m. PDT exclusively on Prime Video. For this special occasion, fans who do not have a Prime membership can still stream the show for FREE on

For fans hoping to secure a seat for the show on Thursday, May 16, there are still a limited number of tickets available for purchase. 

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.