A new singing competition is making its way to Apple TV+ and this time, it’s all about finding the next big country star. Reese Witherspoon and Kacey Musgraves are leading the new series titled, “My Kind of Country,” which is set to premiere globally on March 24.
Critically acclaimed country singer-songwriters, Jimmie Allen, Mickey Guyton and Orville Peck will also join the new series as scouts, searching through some of the most talented artists to find the next big country star.
“The beauty of Country music is that it can sound like so many different things and have so many different influences. I have a passion for sharing and discovering new voices and couldn’t be more excited to be a part of the new @AppleTVPlus series #MyKindOfCountry,” Guyton shared.
Musgraves took to social media on Friday (Jan. 13) to share her excitement for the new show and revealed that the idea actually stemmed from a previous conversation between her and the talented actress.
“Excited to be part of an innovative, new Apple TV+ show alongside Reese Witherspoon that is based on a conversation we had years ago about wanting to search the globe to find Country stars of all races, gender, sexual orientations, & points of views,” she wrote.
Witherspoon also took to her Instagram story to say a few encouraging words about working with the country star.
She wrote, “Could not have been more thrilled to partner with Kacey Musgraves on this!!! “Country Music is such a passion of mine, and I cannot wait to see this industry get even more inclusive.”
“The talent on this show is insane, y’all,” she added, teasing all the new artists that will be featured.
According to a synopsis of the show, “’My Kind of Country’ is a fresh take on a competition series, breaking down barriers in country music by providing an extraordinary opportunity to diverse and innovative artists from around the world. Scouts Allen, Guyton and Peck each hand-pick a roster of exceptional up-and-coming artists and invite them to the home of country music in Nashville, Tennessee, to showcase their unique sound.”
There can only be one winner, and that lucky artist will walk away with a “life-changing prize” from Apple Music. Along the way, they will receive “unprecedented support and exposure on the platform,” allowing them to grow their career and make a lasting name for themselves in the industry.
Witherspoon and Musgraves will also serve as executive producers alongside Hello Sunshine’s Sara Rea and Lauren Neustadter; Sandbox Entertainment’s Jason Owen; the illustrious Emmy nominated showrunner Izzie Pick Ibarra (“The Masked Singer,” “Savage x Fenty Vol 3,” “Dancing With the Stars,” “Ladies of London”); and Done + Dusted’s Katy Mullan (“The Disney Family Singalong,” John Legend’s “A Legendary Christmas with John and Chrissy,” “The Little Mermaid Live!,” “Dear Class of 2020,” London Olympic Opening and Closing Ceremonies).
Emmy Award-winning Adam Blackstone, who is known for his work with stars like Justin Timberlake, Alicia Keys, Faith Hill, Rihanna, and more, will act as music director for the new show.
To get a taste of all the fresh new talent joining the competition, tune into Apple TV+ on March 24 for the premiere of “My Kind of Country.”