Sam Hunt Debuts ‘Hard To Forget’ Music Video

Just weeks before the release of his long-awaited new album, Sam Hunt shared the music video for his current single,…


Lauren Jo Black

| Posted on

March 20, 2020


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Just weeks before the release of his long-awaited new album, Sam Hunt shared the music video for his current single, “Hard To Forget.”

Directed by Tim Mattia, the clip centers around the happenings of the “Southside Motel.” Hunt, a resident of the eclectic motel, watches as various characters, including a circus clown, live out their daily lives.

Watch the brand new video above.

The toe-tapping “Hard To Forget” follows the release of “Sinning With You” and the chart-topping hit “Kinfolks.”

The track opens with a nod to Country Music Hall of Famer Webb Pierce with his 1953 chart-topper “There Stands the Glass.” As Pierce’s song tapers off, Hunt chimes in with his familiar vocals, delivering catchy lyrics about life after a breakup. Constantly being reminded of his ex no matter where he goes, he admits he finds her “Hard To Forget.”

“You’ve got a cold heart and the cold-hard truth / I got a bottle of whiskey, but I’ve got no proof / That you showed up tonight in that dress just to mess with my head,” Hunt sings throughout the chorus. “So much for so long, outta sight, outta mind / Girl, you’re lookin’ so good, it’s drivin’ me outta mine / Aw, you’re breaking my heart / Baby, you’re playing hard to forget.”

“Hard To Forget” was co-written by Hunt along with Luke Laird, Shane McAnally, Josh Osborne and Ashley Gorley, with additional writing credits given to “There Stands The Glass” co-writers Audrey Grisham, Russ Hull and Mary Jean Shurtz.

Southside, the follow-up to Hunt’s 2014 debut, Montevallo, drops April 3.

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Lauren Jo Black

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Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.