WATCH: Carrie Underwood’s ‘Ghost Story’ Music Video Is a Visual Masterpiece

The clip features throwbacks to several of the superstar’s iconic looks.

By

Lauren Jo Black

| Posted on

April 30, 2022

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9:54 am

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Carrie Underwood; Ghost Story Music Video

Throughout her career, Carrie Underwood has been known to release epic, cinematic music videos, and her latest for her chart-climbing single, “Ghost Story,” is no different.

In the just-released clip, Underwood haunts an ex-boyfriend and tips her hat to iconic moments throughout her 17-year career.

Filmed in Downtown Los Angeles at the famed 1931 Los Angeles Theatre, the visually stunning clip brings to life the haunting story of a past love affair. While the female character has seemingly moved on and is living her life, the male is haunted by her memory everywhere he turns and in everything he does.

The video is a cinematic masterpiece and pays homage to the glamour of Moulin Rouge. It even features several nods to Underwood’s previous singles such as “Two Black Cadillacs,” “Smoke Break,” “Cry Pretty,” “Blown Away,” “Just A Dream,” “Cowboy Casanova,” and more through photos and video flashbacks.

Carrrie Underwood - Ghost Story Music Video
Carrrie Underwood – Ghost Story Music Video

The video was directed by Underwood’s longtime collaborator, acclaimed director and photographer, Randee St. Nicholas, who has shot numerous videos with Underwood throughout her career, including “Cry Pretty,” “Drinking Alone,” “Blown Away,” “Smoke Break,” and 2020’s “Hallelujah” with John Legend. St. Nicholas has also captured now-iconic artwork for many of Underwood’s albums such as Blown Away, Storyteller, Cry Pretty, and now, Denim & Rhinestones.

“Randee St. Nicholas has an incredible eye and always knows how to film everything in the most unique and beautiful way,” Underwood shared. ”I am very visually-oriented and from the first time I heard ‘Ghost Story,’ I had a vision for how I wanted to bring this song to life in performance and Randee always takes everything to a whole other artistic level beyond my own imagination.”

Watch the “Ghost Story” Music Video

YouTube video

“Ghost Story” was released in mid-March and serves as the lead single off Underwood’s forthcoming album, Denim & Rhinestones, releasing on June 10. 

The soaring tune takes a new approach to a revenge song.

“Instead of smashing headlights, this scorned lover is letting her ex know that she will continue to haunt him no matter how hard he tries to forget her,” Underwood previously explained of the track, which was co-written by Josh Kear, Hillary Lindsey and David Garcia and co-produced by Garcia and Underwood.

Carrie Underwood; Photo by Randee St. Nicholas
Carrie Underwood; Photo by Randee St. Nicholas

“I’m gonna be your ghost story/ That keeping you up all night memory/ I’ll be haunting you, you’ll be wanting me/ I’m gonna be your ghost story,” she sings on the chorus. 

The eight-time GRAMMY winner later promises, “You’ll be sitting at home drinking ’bout me/ When I’m out with my friends at the bar/ But there ain’t enough whiskey/ For you not to miss me/ I’ll be waiting at the bottom of the bottle in the dark.” 

The Oklahoma native first performed the track during the 64th Annual GRAMMY Awards, and later perform the tune at the 2022 CMT Music Awards, where she offered a soaring performance from the stage of Resort World Theatre, home to her REFLECTION: The Las Vegas Residency. 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.