Multi-Platinum singer/songwriter Dierks Bentley just released the music video for his latest single, “Gold.”
Directed by Wes Edwards, the video showcases a character who quits his job, sells his house and hits the gravel roads in search of some freedom. The narrative was shot across the state of Tennessee, reflecting Bentley’s passion for the great outdoors.
“The treatment for this music video almost wrote itself,” Bentley said in a recent release. “’Gold’ is an optimistic reality check. I think we all wrestle with trying to get through the rocky parts of life and on to the next thing, but there are lots of special moments to cherish even in the middle of the tough stuff.”
Footage of the country star and his six bandmates holding a jam session on a scenic road at golden hour is intertwined within the stages of the storyline. The video concludes with the character standing in front of the same fork in the road, and fans are left wondering what path he chooses.
Bentley took to social media to share a behind-the-scenes look into the makings of the video, which he revealed relates to his own need to step outside of the tour bus from time-to-time and enjoy the beauty of nature.
“We have not done hair and makeup yet and we still look pretty good. It’s amazing. It’s all natural,” he said in the clip. “But I do love this song. I wrote the song with some friends of mine and I love this video treatment that Wes Edwards is doing. It’s about just this guy that loses everything and he sets out on the road to kinda rediscover himself and rediscover his connection to the natural world and that’s kind of what we try to do out there on the road in between shows.”
In the caption, Bentley shared that the video feels familiar to his journey when he moved to Nashville in pursuit of bigger and better things.
“Reminds me of packing everything up in Big White to drive to Nashville. Jake by my side, I was searching for that missing piece that I eventually found in country and bluegrass music,” he wrote.
Co-penned by Bentley with fellow songwriters Luke Dick, Ross Copperman, Trent Dabbs and Ashley Gorley, “Gold” will serve as the lead track on his upcoming 10th album. The popular song has reached the top 25 and continues to climb the charts.
Instead of coming in with a hook and forming a song around that specific line, Bentley and the rest of his co-writers took a different approach to writing “Gold.”
“We just came in, Luke Dick had a little melody idea, and we just started from nothing. We got the hook while we were in there together, which is the best way to write a song. So it’s really cool to see you go from that to this moment right now,” he previously told Country Now.
“I think the song is a lot about just being present in the moment you’re in and recognizing that the grass isn’t always greener, although the mountains are taller in Colorado,” Bentley added. “It’s a message as much for me as it is for anybody else about just gratitude.”
Dierks Bentley wrapped up his headlining Beers On me Tour on Sept. 11 and has yet to announce his next trek. In the meantime, he has a few shows left for the end of the year. He’s next slated to take the stage on Friday (Oct. 21) at the Thunder Beach Motorcycle Rally in Panama City Beach, FL before returning to Nashville to play the Grand Ole Opry on October 25.