Bobby Bones Joins Purina Dog Chow’s ‘Service Dog Salute’ Campaign

Did you know September is National Service Dog Awareness Month?


Lauren Jo Black

| Posted on

September 9, 2019

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Bobby Bones; Photo by Zack Massey

Known for his extensive philanthropic efforts, multi-media personality and American Idol mentor, Bobby Bones, is stepping up to the plate to help others once again. This time, Bones is assisting American military veterans through a new partnership with Purina Dog Chow’s second annual “Service Dog Salute” campaign.

According to the National Institute of Health, up to 30 percent of veterans experience post-traumatic stress disorder (PTSD) when returning home from combat, but only about 40 percent of them seek help. In an effort to ensure our nation’s veterans who may be suffering from PTSD are aware of the vast benefits service dogs can provide, Dog Chow has partnered with Bones on the “Service Dog Salute” campaign.

“I have always known that dogs have the ability to impact lives, but understanding the impact service dogs have on veterans truly blew me away,” Bones shared in a news release. “I am a proud supporter of the men and women who have risked their lives for our country and am honored to be a part of a program that helps connect them to organizations to find the help they need when they come home.”

To raise awareness of the benefits service dogs can offer veterans suffering from PTSD, Dog Chow asked the families of three U.S. military veterans who graduated from Tony La Russa’s Animal Rescue Foundation’s Pets and Vets program to share letters to their services dogs. Those heartwarming stories can be viewed HERE.

Additionally, for every purchase of a specially-marked bag of Dog Chow Complete Adult now through November 1, Dog Chow will make a donation (up to $100,000) to Tony La Russa’s Animal Rescue Foundation (ARF) and their Pets and Vets program. The unique program matches veterans with PTSD and other challenges with rescue dogs. Together, they complete a 10-month training program that assists veterans in training their dog to become their service companion.

“We know that many of our veterans are suffering, and that even our country’s bravest heroes need heroes of their own. For many veterans, that hero is a service dog,” said Kristen Aldenderfer, Senior Brand Manager for Purina Dog Chow. “At Dog Chow, we believe in this unique bond, and we are on a mission to raise awareness of the impact a service dog can have on veterans and those that love them. The donations from this year’s program will go towards the expansion of ARF’s veterans program, ensuring more veterans can get the help that they need.”

To learn more about the “Service Dog Salute” campaign, click HERE.

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.