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Luke Bryan Tributes Fans, Family & Faith In New ‘Born Here, Live Here, Die Here’ Video
“The second I heard the song it just felt so real for me,” he says.

Luke Bryan; Photo by Jim Wright
To accompany the release of his new studio album, Luke Bryan unveiled a music video for the album’s title track on Friday (Aug. 7).
The black-and-white clip showcases Bryan’s family, fans and faith and offers a rare glimpse into his life on and off the stage, proving how his hometown of Leesburg, Georiga helped to shape him into the man, artist and father he is today.
“’Born Here, Live Here, Die Here,’ the song just paints such a beautiful picture of rural life and a rural mindset. Every line in that song really tells that small town life and it talks to that person that is proud of that small town life – they don’t need to go look for anywhere else, they’re happy, they’re content, they got everything they want right there and there’s something really really special about those types of people,” Bryan shares of the song, which was co-written by Jake Mitchell, Jameson Rodgers and Josh Thompson. “And the second I heard the song it just felt so real for me, and it told a story, a big story in my life cause there were many, many years I was that guy that was gonna be born there, live there, and never leave. So, somehow, I left and become a country music singer, but I still love to sing about those topics.”

Bryan’s new album features 10 tracks, including the previous chart-topping hits “One Margarita,” “What She Wants Tonight” and “Knockin’ Boots.” BORN HERE LIVE HERE DIE HERE also includes the emotional “Build Me a Daddy,” a heartfelt song that resonated with his fanbase immediately.
“I want my albums to reflect all forms of life,” Bryan says. “No matter what’s going on in the world, I want to treat my albums with bringing everybody to the party. I try to share who I am and make music my fans can relate to, but still push some envelopes. I want it to be a look into my world, take ‘em somewhere. Let ‘em have some fun. No matter who you are as a human being, I’m visualizing how you’ll react when you hear this music.”
Click above to watch the brand new music video and HERE to purchase/stream BORN HERE LIVE HERE DIE HERE.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.







