Miranda Lambert Releases ‘Velvet Rodeo’ Perfume

Miranda Lambert captures the essence of the “Velvet Rodeo” with her new fragrance, which is included in her Idyllwind line…


Madeleine O’Connell

| Posted on

October 26, 2022


1:24 pm

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Miranda Lambert with Idyllwind Velvet Rodeo

Miranda Lambert captures the essence of the “Velvet Rodeo” with her new fragrance, which is included in her Idyllwind line and available at Boot Barn stores nationwide and at Idyllwind.com.

Miranda Lambert's Idyllwind Velvet Rodeo
Miranda Lambert’s Idyllwind Velvet Rodeo

In between the dazzling performances on her Las Vegas Residency, Lambert took a seat in front of her stage, dressed in a stunning rose set to show off her newest creation while listening to the track that served as the inspiration. 

Her caption read, “Velvet Rodeo Eau de Parfum is inspired by my song “Actin’ Up”. It was created for all you strong-spirited, take no prisoners, queen of hearts. Saddle up and go get em girls. 💖”

Lambert’s new Velvet Rodeo perfume gets its name from the chorus of the invigorating track off her critically acclaimed album, Palomino. The warm and sultry fragrance features notes of rich jasmine, spicy violet iris and vanilla suede, matching Lambert’s vocals as she sings, “I want a sunset ride, a velvet rodeo / A Colorado high, a California glow / I want to see the desert from a painted palomino / Senorita need to have a little fun / I’m actin’ up.”

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To elevate its irresistibility, the fragrance is packaged in a vintage-inspired, diamond-cut glass bottle with a tassel atomizer in a reusable keepsake bottle.

“This scent was created for all you strong-spirited, take no prisoners, queen of hearts. Saddle up… and go get ‘em girls!” Lambert shared in a recent release. 

The “If I Was A Cowboy” singer is currently in the midst of her long-awaited Velvet Rodeo The Las Vegas Residency, which kicked off on Friday evening (Sept. 24) at Zappos Theater inside Planet Hollywood Resort & Casino. 

The 90-minute, sold-out show was a celebration of Lambert’s artistry with a 22-song, career-spanning set list that featured tunes from her debut album, Kerosene, to her current project, Palomino

Ahead of the stint of shows, the Texas native promised that the residency would be elevated to new heights. She kept her word as she shocked fans with the biggest surprise of the show, an Idyllwind pink fringe jacket that had flames coming off the sleeves during her performance of “Gunpowder & Lead.”

In between the fiery moments, Lambert also explored a few tender moments, like her performance of “The House That Built Me,” and a chilling rendition of “Tin Man.”

Overall, the Velvet Rodeo features a visually stunning production with the addition of lasers, vibrant lighting, pyro, and confetti. 

The residency, which is currently set to run through April 2023, is just another example of the superior level of artistry she is always striving towards.

With the recent release of the 56th annual CMA nominations on Wednesday (Sept. 7), Lambert remains the most-nominated female artist in CMA history. 

The Texas native received three nominations including Album of the Year (Palomino) and Female Vocalist of the Year. She also earned her sixth nomination for the evening’s top prize, Entertainer of the Year. 

The winners will be announced during the 56th Annual CMA Awards, airing LIVE from Nashville on Wednesday, November 9 (8-11 pm EST) on ABC.

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Madeleine O’Connell graduated from North Central College with a bachelors degree in Journalism and Broadcast Communications before deciding to pursue her studies further at DePaul University. There, she earned her masters degree in Digital Communication & Media Arts. O’Connell served as a freelance writer for over two years while also interning with the Academy of Country Music, SiriusXM and Circle Media and assisting with Amazon Music’s Country Heat Weekly podcast. In addition to Country Now, she has been published in American Songwriter, Music Mayhem, and Holler.Country. Madeleine O’Connell is a member of the Country Music Association and the Academy of Country Music.