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WATCH: George Strait Goes On Critical Mission In Surprise H-E-B Super Bowl Commercial
Super Bowl LVI viewers in Texas were treated to quite the surprise on Sunday when the H-E-B supermarket commercial debuted…

George Strait, H-E-B Super Bowl Commercial
Super Bowl LVI viewers in Texas were treated to quite the surprise on Sunday when the H-E-B supermarket commercial debuted featuring the one and only George Strait.
The 60-second, space-themed clip, set “somewhere in Texas,” features The King of Country Music on “Mission Critical.”
He is preparing for launch in a rocket while a team at a mission control center readies the flight for takeoff.

“Hold the launch, we’re missing supplies,” the pilot tells the team at the command center.
“What supplies Lone Star One? It’s a fifteen-minute flight,” the flight director responds.
Then, a sedan is seen racing down the road to the launch pad, and out pops a H-E-B delivery person with a bag of groceries.
He makes his way to the rocket where Strait appears to be pleased to see him.

“Right on time,” Strait tells the H-E-B delivery driver as the door to the spacecraft opens.
“Thanks, partner,” the Texas native says with a smile.
He then turns to others on the flight and says, “We can’t orbit on an empty stomach.”

Now, with the supplies they need, the rocket takes off and Strait surprises with his guitar.
“Any requests?” he asks as the clip comes to a close.
H-E-B is known as “Texas’ favorite grocery store” and has more than 340 stores and employs over 100,000 employees.
Strait isn’t the only country singer who appeared in a Super Bowl commercial this year. Willie Nelson appears in the “Legalize” clip with Skechers, Dolly Parton teamed up with Miley Cyrus for T-Mobile’s spots during the big game and Shania Twain‘s iconic hit “You’re Still The One” appears in the Lay’s commercial featuring actors Seth Rogen and Paul Rudd.
Lauren Jo Black is a longtime country music journalist, editor, host, and media personality whose work has helped shape the conversation around country music for nearly two decades. As the current Editor-in-Chief of Country Now, she has become one of the genre’s most respected voices, interviewing hundreds of country music’s biggest stars, including Dolly Parton, Garth Brooks, Reba McEntire, Shania Twain, Randy Travis, Luke Bryan, Carrie Underwood, Blake Shelton, Luke Combs, and countless others. Over the course of her career, Black’s written work and interviews have reached billions of country music fans worldwide. A 2009 graduate of the University of Central Florida, Black began her career by founding Country Music Is Love, one of country music’s earliest independent digital publications, which she later sold to a major record label in 2015 before it was rebranded as Sounds Like Nashville. She then served as the publication’s Editor-in-Chief for more than two years. Her work has also appeared in Forbes, and she previously served as the Country Music Expert for Answers.com. Widely recognized for her expertise, Black has appeared as a featured guest on The Bobby Bones Show, BobbyCast, and Scripps News Morning Rush, providing insight on country music’s biggest moments. She has also hosted Country Now Live, a concert series featuring performances from artists including Lady A, Dierks Bentley, Riley Green, Jordan Davis, Dustin Lynch, Gabby Barrett, Brett Young, Jon Pardi, Kip Moore, Chris Young, and more. The series has welcomed thousands of fans in person while reaching millions more online. In addition, she hosted Connect With Country Now, a weekly interview series featuring conversations with rising country stars. Throughout her career, Black has earned a reputation for discovering and championing artists long before they become household names. She has covered Luke Bryan since the early days of his career, beginning when he was writing songs for other artists, including Billy Currington’s No. 1 hit “Good Directions,” before stepping into the spotlight with his debut single, “All My Friends Say” and eventually becoming one of biggest names in music. She also gave Megan Moroney her first opportunity to walk a major red carpet as Country Now’s official guest correspondent at the 2022 CMA Awards. An interview she conducted in 2018 for Forbes.com with Luke Combs that inspired his multi-week No. 1 hit, “Doin’ This.” She has also hosted stages at CMA Fest, moderated an industry panel at Country Radio Seminar, and helped lead important conversations about the evolving landscape of country music media. Beyond journalism, Black has also used her platform to support charitable causes and highlight organizations making an impact. Through Country Now Live, she has helped raise awareness and support for St. Jude Children’s Research Hospital, while also advocating for animal rescue through Country Now’s Pupdate series, spotlighting organizations including MuttNation Foundation, Wags & Walks, and Proverbs 12:10 Animal Rescue. Black has been recognized as one of Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. She is a longtime member of both the Country Music Association (CMA) and the Academy of Country Music (ACM). After nearly 20 years covering country music, Lauren Jo Black has spent her career telling the stories behind the artists, songs, and moments that have shaped the genre. Her first-ever book, Country Music Forever: An A-to-Z Celebration of Icons, Songs and Stories, brings that same passion and firsthand knowledge to the page, celebrating not only the legendary artists and timeless songs that have become the soundtrack to generations of fans, but also the places, traditions, and cultural moments that have made country music one of the most beloved genres around the world.







