WATCH: George Strait Goes On Critical Mission In Surprise H-E-B Super Bowl Commercial

Super Bowl LVI viewers in Texas were treated to quite the surprise on Sunday when the H-E-B supermarket commercial debuted…


Lauren Jo Black

| Posted on

February 14, 2022


1:36 pm

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George Strait, H-E-B Super Bowl Commercial

Super Bowl LVI viewers in Texas were treated to quite the surprise on Sunday when the H-E-B supermarket commercial debuted featuring the one and only George Strait

The 60-second, space-themed clip, set “somewhere in Texas,” features The King of Country Music on “Mission Critical.” 

He is preparing for launch in a rocket while a team at a mission control center readies the flight for takeoff. 

George Strait, H-E-B Super Bowl Commercial
George Strait, H-E-B Super Bowl Commercial

“Hold the launch, we’re missing supplies,” the pilot tells the team at the command center. 

“What supplies Lone Star One? It’s a fifteen-minute flight,” the flight director responds. 

Then, a sedan is seen racing down the road to the launch pad, and out pops a H-E-B delivery person with a bag of groceries. 

He makes his way to the rocket where Strait appears to be pleased to see him.  

YouTube video

“Right on time,” Strait tells the H-E-B delivery driver as the door to the spacecraft opens. 

“Thanks, partner,” the Texas native says with a smile. 

He then turns to others on the flight and says, “We can’t orbit on an empty stomach.” 

George Strait; H-E-B Commercial
George Strait; H-E-B Commercial

Now, with the supplies they need, the rocket takes off and Strait surprises with his guitar. 

“Any requests?” he asks as the clip comes to a close. 

H-E-B is known as “Texas’ favorite grocery store” and has more than 340 stores and employs over 100,000 employees. 

Strait isn’t the only country singer who appeared in a Super Bowl commercial this year. Willie Nelson appears in the “Legalize” clip with Skechers, Dolly Parton teamed up with Miley Cyrus for T-Mobile’s spots during the big game and Shania Twain‘s iconic hit “You’re Still The One” appears in the Lay’s commercial featuring actors Seth Rogen and Paul Rudd. 

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Lauren Jo Black

Written by

Lauren Jo Black

Lauren Jo Black, a University of Central Florida graduate, has immersed herself in the world of country music for over 15 years. In 2008, she co-founded CountryMusicIsLove, eventually selling it to a major record label in 2015. Following the rebranding of the website to Sounds Like Nashville, Black served as Editor-in-Chief for two and a half years. Currently, she assumes the role of Editor-in-Chief at Country Now and oversees Country Now’s content and digital footprint. Her extensive experience also encompasses her previous role as a Country Music Expert Writer for and her work being featured on She’s been spotlighted among Country Aircheck’s Women of Influence and received the 2012 Rising Star Award from the University of Central Florida. Black also spent time in front of the camera as host of Country Now Live, which brought live music directly to fans in 2021 when the majority of concerts were halted due to the pandemic. During this time, she hosted 24 weeks of live concerts via Country Now Live on Twitch with special guests such as Lady A, Dierks Bentley, Jordan Davis, Brett Young, and Jon Pardi. Over the course of her career, she has had the privilege of conducting interviews with some of the industry’s most prominent stars, including Reba McEntire, Blake Shelton, Luke Combs, Carrie Underwood, Luke Bryan, Miranda Lambert, Lainey Wilson, and many others. Lauren Jo Black is a longtime member of the Country Music Association and the Academy of Country Music.